Make it easy for users to share your content. Optimize your images for SEO and social media. Evaluate your social media marketing operations. For B2B, LinkedIn is a very powerful social network, so find out how to harness its power.
Or if you're using a personal account, here are practical tips for improving your profile. Joe Williams teaches search engine optimization at Tribe SEO. He has a degree in Computer Science and has been an SEO for more than 15 years. He has advised and trained many large frontline companies, such as The Guardian, Cosmopolitan and Sky.
Their mission is to make SEO easy, fun and cost-effective. You can follow him on Twitter and LinkedIn. Is there a link between SEO and social media? Conventional wisdom says that the correlation between SEO and social media is a gray area. If social links and actions are a ranking factor, they're likely to be relatively minor.
No matter where you are, there's no denying the connection between SEO and social media when it comes to increasing your brand's visibility on search engines. According to Gary Illyes, from Google, the context in which you interact online, as well as the way people talk about you on the Internet, can influence your ranking. As you can understand, Google can use a brand's online mentions to determine which keywords you should get the top positions with. Therefore, success on social networks is a factor that can influence your SEO.
Social SEO helps your content to be seen by people who are actively looking for companies like yours or the products and services you offer.