Because the ultimate goal of SEO is to get more traffic from search engines. Using GSC, along with other tools, you can take your SEO to the next level by delving deeper into the data, which can be a treasure when it comes to improving your SEO and your overall content strategy. Professional SEOs track everything from rankings and conversions to lost links and more, to help demonstrate the value of SEO. Of course, I know that's not like declaring that SEO is dead (I doubt it ever will), but that simply using ranking reports to measure your SEO performance is a thing of the past.
Screaming Frog's SEO Spider tool has a free and paid version that allows you to track website URLs so that you can retrieve key elements of the website and analyze them for SEO purposes. This is where search engine exposure comes into play, to measure SEO performance and receive alerts about SEO changes. External SEO is a term that describes the SEO activities that you and your team perform outside your website to improve the positioning of a website in search engines. With an SEO analysis, you can find out what aspects of your SEO strategy work and what are your biggest obstacles that prevent you from improving the positioning of your site.
