Image size and file size are not the same thing. Here are 12 important tips for optimizing images you should know. While there are many image formats to choose from, PNG and JPEG are the most common for the web. For me, PNG is the unsung hero of the image format.
But, for my daily use, PNG is the way to go and then convert them to WebP. According to the HTTP Archive, images represent on average 21% of the total weight of a web page. That's why I highly recommend compressing images before uploading them to your site. You can do this in Photoshop, or you can use a tool like TinyPNG.
TingPng also has a WordPress plugin that you can also use. Google Images allows you to filter the results based on what is available for reuse, and Mindy Weinstein shares 41 different websites to find free images. You could just call it “chocolate”, but if you sell chocolate on your website, each image might be called “chocolate-1”, chocolate-2, etc. Anna is the assistant editor of Search Engine Journal.
For the past 10 years, Anna has managed it successfully. Before adding an image to your website, take some time to customize the file name. Change it to something that's relevant to the image and, if possible, include one of the target keywords for the page. For example, if your website is about a backpack product that you sell, the image could be called something like brandname-backpack, jpg.
If you heard “HTML code” and basically started to disconnect, don't worry. If your website works with WordPress, the CMS takes care of it for you. As long as you're using WordPress 4.4 or a later version (which you should already be using), the srcset code will be automatically applied to your images without you having to do anything. If you're using WordPress, the easiest way to implement deferred loading is with a plugin.
Deferred charging is one of the many features included in the JetPack add-on if you want to follow that path. Or you can consider one that only provides deferred loading, such as A3 Lazy Load or Lazy Load. Explore our index of more than 40 billion links to find backlinks, anchor text, domain authority, spam score, and more. Discover the best keywords that generate traffic for your site in our index of more than 1250 million real keywords.
And as with many of the best SEO practices, most of the steps related to image SEO also improve the visitor experience. Site speed is an SEO ranking factor, so if your visitors have to wait a while for a page on your site to load, it's bad for the user experience and for your SEO. For busy business owners who know that SEO is important (I'm sure you've heard it enough times), it can be tempting to skip some of the smaller steps involved in on-site SEO.
